Be-Digital

Got a Good Idea? Pepsi Is Paying for Them

By SEBASTIAN RUPLEY of GigaOm
Published: December 17, 2009

In mid-January applicants that Pepsi deems to “make us think, inspire us and ignite participation” will vie for millions of dollars in prize money through the Pepsi Refresh Project. Here’s what kinds of ideas will have a chance at winning.

According to an advisory that Pepsi sent us:

Fire Hydrant

Ten Dying IT Skills

By Linda Leung

There are some things in life, like good manners, which never go out of style, and there are other things, like clothing styles that fall in and out of fashion, but when an IT skill falls out of favor it rarely ever comes back. Here's our list of 10 dying IT skills. If any of these skills are your main expertise, perhaps it's time to retrain.

"They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." Benjamin Franklin, 1759.

The A.P. Was the First Web 2.0 Company
By SAUL HANSELL
So much of the Internet commentary about the radical interpretation of copyright law being asserted by The Associated Press has made a critical error: They are saying the entire organization is obsolete, not just its plan to limit the fair use of its articles. The A.P., some say, is an irrelevant middleman trying to control intellectual property in the age of networked open information, just like record labels.